Zee Cinema takes Border 2’s Independence Day campaign beyond screens

Ahead of the World Television Premiere of Border 2 , Zee Cinema has taken the film’s Independence Day campaign beyond television and digital platforms, with activations across more than 40 cities. The campaign is built around the themes of pride, courage and the spirit of the armed forces, bringing the world of Border 2 to audiences through on-ground celebrations and community engagement. As part of the campaign, Zee Cinema launched the Border 2 Tiranga Yatra in Jaipur. A specially designed Border 2 truck travelled through the city with bikers carrying the Tricolour. Patriotic music, dance, dialogues from the film and live audience interactions were part of the activation. The Tiranga Yatra will continue to Udaipur, while Border 2 -themed canter activations and branded rickshaw announcements will extend the campaign to more than 40 cities across Maharashtra, Uttar Pradesh, Gujarat, Madhya Pradesh and Rajasthan. The campaign will culminate on August 15, when Border 2 will have its World Television Premiere on Zee Cinema at 7:30 PM. Directed by Anurag Singh, Border 2 stars Sunny Deol, Varun Dhawan, Diljit Dosanjh and Ahan Shetty. Set against the backdrop of the 1971 Indo-Pak war, the film focuses on courage, camaraderie and the spirit of Indian soldiers. Produced by Bhushan Kumar, Krishan Kumar, J.P. Dutta and Nidhi Dutta, Border 2 will premiere on Zee Cinema on Saturday, August 15, at 7:30 PM. (We got this information in a press release.)